Woah!...this is a strong eliquid... you know that saying, "if you can't handle the heat....". Well this ejuice is more like, "if you can't vape the ice...". Like any menthol you'd expect to chase clouds with, you can expect a little different menthol from us. One we decided to have the option to add a flavor to this eJuice to spice up our options a bit. Second, we make it smooth by adding "just a pinch" of coconut or whipped cream. just to give it a fuller taste. Let us know what you think and leave a review, you know we'd love to hear back from you.